Speakers

Speaker

Karen Pascoe
SVP, Group Head, User Experience
MasterCard
Kristin Guthrie
Vice President of Customer Experience
Honeywell Aerospace
Kristin Guthrie is Vice President, Customer Experience for the Air Transport & Regional (AT&R) Strategic Business unit of Honeywell Aerospace. She is responsible for improving the customer experience, including: customer satisfaction enhancements, communication and sales effectiveness.
Most recently, Guthrie was the Director of Strategic Planning for AT&R’s Marketing & Product Management organization. In this capacity she was responsible for developing the company-wide voice of the customer (VOC), observational voice of the customer (OVOC) and segmentation initiatives. Guthrie evaluated markets and developed strategies to maximize operational income. Her team also incorporated VOC results into sales pursuits and customer service.

Prior to joining Honeywell, Guthrie spent 10 years with Cessna Aircraft Company in Wichita, Kansas. As the Director of Marketing & Sales, she spearheaded the sales and marketing organization for the $650M Customer Service Business.
In addition to building strong relationships with jet buyers, she developed the company logo, tag line and branding, while overseeing marketing campaigns that incorporated direct response, sponsorships, print advertising, PR, eMarketing, social media, search engine optimization (SEO) and other relevant tactics.

Guthrie has received numerous honors and awards, including a Bronze Stevie American Business Award for Aerospace and Defense website creation; Marketer of the Year Award (Aerospace) from the Wichita American Marketing Association; and MarketTools CustomerSat Achievement in Customer Excellence (ACE) Award.

She has a Master's of Business Administration from the University of North Texas and a Bachelor's Degree in Marketing from Kansas State University. Guthrie is both a certified Master Black Belt and a certified SEO Master.
Bill Linehan
Chief Marketing Officer
Red Lion Hotels Corporation
Bill Linehan joined RLHC in February 2014 as Executive Vice President and Chief Marketing Officer. He has more than 25 years of hospitality experience, most recently as Chief Marketing Officer and Managing Director at Richfield Hospitality and Sceptre Hospitality Resources, where he led the sales, marketing and resource management activities surrounding the company's portfolio of hotels and resorts. At Sceptre, Linehan repositioned the company to become a global leader of hotel revenue technologies. Prior to that, he was Vice President of Global Marketing for InterContinental Hotels Group where he established the marketing to re-launch seven IHG brands to the development community. Linehan also previously served as Global Vice President of Marketing, Brand Alignment and Partnerships for Starwood Hotels and Resorts and held sales and marketing positions with both Hyatt and Sheraton.
Ryan Smolkin
Founder & CEO
Smoke's Poutinerie
Ryan Smolkin attended Wilfrid Laurier University in Waterloo, Ontario where he studied and participated in the Business Co-Op Program. As a student, Smolkin established several successful business ventures including a portfolio of rental property investments which he built to over $4 million in assets before selling off all properties in 2004.
After graduating with his Bachelor of Business Administration degree at WLU in 1995, his Entrepreneurial spirit could not be suppressed, and Smolkin established AmoebaCorp, a Graphic Design and Branding company in Toronto, Ontario. With Smolkin as its leader, AmoebaCorp emerged as a Nationally-recognized, industry-leading firm with a client list including Nike, Molson, Maple Leaf Sports & Entertainment, Corus Entertainment, YTV, Sims Snowboards and Nelvana.

As its President and Chief Executive Officer, Smolkin spearheaded and negotiated the merger of AmoebaCorp with John Street Advertising in November 2006. Subsequent to the merger, Smolkin remained with the company for six months during which time he was directly instrumental in expanding the company well beyond all estimates and forecasts before leaving in May 2007.

After enjoying a year hanging out and bonding with his newborn twin boys, Nate and Sam, Smolkin began the development of the Smoke’s Poutinerie Franchise, building an entirely new QSR experience and a whole new food category. Smolkin is very proud to state that The World’s Original & Largest Poutinerie was the spark that ignited the Global Poutine trend!

As Founder and Chief Executive Officer, Smolkin’s primary goal has always been to bring Canada’s National Iconic dish to the rest of the World in an original and unique way and to ultimately achieve GLOBAL DOMINATION! With Smolkin at the helm, Smoke’s Poutinerie has been growing at an astounding fast pace and has been recognized within the industry by receiving a number of prestigious accolades, such as the Pinnacle Award for Company of the Year from Food Service & Hospitality Magazine, the Hospitality Award for Fastest Growing Company in Canada and the CFA Franchisees’ Choice Designation and Award of Excellence.

There is absolutely no slowing down this exceptionally devoted Entrepreneur! Smolkin takes pride in all of his achievements; leading the Smoke’s Poutinerie Brand into its success as a Global Poutine Empire and opening over 100 locations Coast to Coast in Canada in just 6 short years, definitely tops his list to date! Smolkin and his team have been primarily focused on Smoke’s Poutinerie’s expansion into the US and International Markets as well as building upon the newly introduced Sports & Entertainment Division. What’s up next for Ryan Smolkin?! He’s been secretly researching and developing multiple possible brand extensions, two of which he recently launched – Smoke’s Weinerie and Smoke’s Burritorie.
Tim Genovese
Vice President Of Guest Experience and Brand Consistency
Intercontinental Hotels Group
Tim is Vice President of Quality in the Americas region and reports directly to IHG's Senior Vice President of Design & Quality, Jim Anhut. 

Tim leads the day-to-day operations for the company’s Quality team for over 3,700 of IHG’s hotels in the Americas, focusing on delivering brand standards, service, and the guest experience. 

Tim’s previous experiences within IHG include roles as Vice President - Franchise Services, Vice President - Hotel Performance Support, & Vice President - Upscale Operations.  

With more than 30 years of experience in the hospitality industry, Tim’s expertise includes opening and managing various hotels across the country.  He has worked on both the owned and franchised side of the business as well as hotel operations, sales, marketing, quality and design.

Tim began his hospitality career with Holiday Inn Hotels and Resorts in 1980 as a management trainee in hotel operations.  He later held various senior management positions within Radisson Hotels Worldwide, including managing director, regional director of sales & marketing as well as district director, which included European responsibilities. Prior to joining IHG, he was Vice President of Managed Hotels / Radisson Hotels for the Carlson Hospitality Group.  

Tim holds a bachelor's degree in Business Administration from Indiana University/Purdue University in Indianapolis, Indiana.

John Yesko
Sr. Director
Walgreens
John Yesko is a veteran user experience and creative professional with a background in interaction design, information architecture, and visual design. He is currently Senior Director of Customer Experience at Walgreens Digital in Chicago, focused on the experience on company websites, in-store interfaces, and mobile applications. He manages a 50+ team of professionals across the end-to-end digital design continuum - user research, user experience design, visual design, and content/production. John previously led user experience for several top agencies and consulting firms. 
Allen Lay
AVP Experience Strategy
USAA
Allen joined USAA in 1999 and is responsible for digital experience across digital properties in the Property and Casualty company.  He has designed and implemented service and experience strategies, personas, and prioritization frameworks. He spearheaded enterprise-wide business planning teams to enhance customer focus, integrate customer behavioral data and sequence and streamline  planning and decision making.
Previously Allen led teams in Experience Strategy, Integrated Marketing and Digital Publishing.  With over 20 years of design experience, Allen has established and led organizations, with a focus on enhancing engagement and simplifying experience while maintaining a 95% customer satisfaction rate.  Notable achievements include several usaa.com and mobile redesigns and the launch of USAA’s iPad app. 
Allen has over 15 years of financial services experience with USAA. He has held various roles in Channel Management, Digital, Marketing and Strategy.

He holds a BA in English with the University of Texas at San Antonio.


Janet Song
SVP, Member Services
Dollar Shave Club
At Dollar Shave Club, Janet leads the Member Services organization as a strategic brand-building function of the company. As one of its first employees she helps drive business strategy and develop personalized customer experiences.  With a lifecycle-centric, data-driven philosophy she oversees the department’s operations, quality assurance, platform development, engagement and retention programs, as well as DSC University, the company’s product education and training platform.   

Janet’s experience range from early stage startups to established brands such as Myspace. As an early hire at Userplane, a pioneer in social communication software, she was instrumental in the company’s growth and marketing operations. Userplane was acquired by AOL Time Warner in 2006. With over ten years of experience in the B2B and consumer internet industry, she brings a proven track record of growing web products, brands, and online services.

Tom Asacker
Author
"The Business Of Belief"
Tom Asacker, a popular speaker and acclaimed author, is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their Birthing of Giants executive leadership program. He is a former General Electric executive, recipient of the George Land Innovator of the Year Award, and a former high-tech business owner. Asacker has been a strategic adviser to startups and Fortune-listed companies. He is the author of critically acclaimed books including his latest, The Business of Belief. Visit tomasacker.com to learn more.
Lynn Skoczelas
Chief Experience Officer
Sharp HealthCare
Lynn Skoczelas is the chief experience officer for Sharp HealthCare, a fully integrated health care system in San Diego and home to The Sharp Experience.   As chief experience officer, Lynn is responsible for system-wide leadership strategy, design, engagement and implementation of Sharp’s organizational improvement initiative that aims to transform the health care experience for employees, physicians and patients.  She also provides leadership for The Sharp University, a “corporate university” created to provide leadership development for leaders and physicians and team member engagement.

Lynn has been a member of the Sharp HealthCare team since 1997 and has served in several leadership roles within the organization including clinical and the organizational culture.  Lynn has been directly involved with the work of The Sharp Experience since its inception in 2001.

Lynn holds a Bachelors of Science in Nursing and a Master of Business Administration from the University of Phoenix.

Jill Gutterman
Global Digital Transformation Leader
3M
Brian Popelka
Senior Vice President of Customer and Partner Care
Overstock
Kim Loftis
Chief Customer Officer
Plum Lending
Kim Loftis is the Chief Customer Officer for Plum Lending. Kim leads the client engagement and relationship strategy, and drives all efforts of Plum to innovate and deliver a consistently exceptional client experience. Prior to Plum, Kim spent 13 years in wealth management with the Private Bank at J.P. Morgan, providing tailored investment solutions for hedge fund principals, Wall Street executives and multi-generational affluent families. Kim graduated magna cum laude from Texas A&M University with a B.S. in Psychology and minor in Business. 
Graham Rossini
VP, Special Projects and Fan Experience
Arizona Diamondbacks
Graham Rossini enters his ninth season with the D-backs and fifth as Vice President, Special Projects & Fan Experience. In this business development capacity, Rossini manages the relationships between the D-backs and several key business partners. He oversees the club’s retail and Authentics business, baseball outreach efforts, Spring Training business operations, Alumni Association, the renovation and sustainability planning of Chase Field and serves as the club contact for all MLB special events.

Rossini and his team have worked closely with Levy Restaurants & Retail Group on many recent enhancements to the D-backs decorated fan experience. The entire ballpark retail footprint was redesigned to include state-of-art payment technology and walk-in concept shops. Additionally, several new food concepts were added, including specialty locations that feature craft beer, innovative desserts, local food brands and food trucks.

Rossini also oversaw the design, construction and business planning of Salt River Fields at Talking Stick, the D-backs’ award-winning Spring Training complex. The facility opened in 2011 and was a finalist for Sports Facility of the Year from the Sports Business Journal, achieved LEED-Gold certification and holds the top five all-time Spring Training attendance records.

Rossini graduated cum laude from ASU’s W.P. Carey School of Business with a degree in Business Management in 2002 and a Masters of Business Administration with an emphasis on leadership in 2011. He is a member of the St. Vincent de Paul Vinnies, ASU National Alumni Council, Green Sports Alliance, and was recently selected to Phoenix Business Journal’s 40 Under 40.

Cassie Alvey
Director, B2B Strategy
Kansas City Steaks
Gokben Cramer
Customer Experience and Retail Process Manager
Jaguar Land Rover
Tabitha Dunn
Vice President, Customer Experience
Concur Technologies
Jim Ferron
Customer Experience, Content and Commerce Strategist/Architect
Nintendo
Rachel Gallant
Director of Relationship Marketing
New York Philharmonic
Tony Drummond
VP, Customer Experience
Manheim
Tony Drummond is Vice President, Customer Experience at Manheim, the world’s leading provider of vehicle remarketing services.  His responsibilities include operationalizing the voice of the customer through experience design, delivery and measurement in a high-touch and increasingly digital B2B auction environment.  Prior to joining Manheim, Tony was Associate Partner, IBM Global Business Services, where he provided customer-centric business transformation advisory services to clients in the Media, Entertainment and Telecommunications industries.
Karen Kallet
Chief Digital Officer, SVP of Marketing
Bank of Internet

Mrs. Kallet has served as the Chief Digital Officer, SVP Marketing of BofI Federal Bank – Bank since February 2014. Prior to joining the Bank, Mrs. Kallet was CMO- Chief Marketing Officer for DrWeil.com and was Senior Director of Marketing at DeVry Inc., heading marketing and lead generation for the Carrington Colleges Group.  Prior she was Vice President of Marketing for SkyMall. Mrs. Kallet began her career with 10 years of bank marketing, where she assumed positions of increasing responsibility, including AVP of Direct Marketing and Sales Promotion at Valley National Bank in Phoenix Arizona. Mrs. Kallet completed her graduate program studies in Digital Marketing and Strategic Marketing Management at Stanford Graduate School of Business. Her undergraduate is from Syracuse University.

Michael Lafrance
Director, Global Customer Experience Center
Bose Corporation
Global Customer Experience Center directing. I have led contact center, online experience, voice of the customer and supporting operations at Bose over the last 15 years. Prior to that, I led the turn around of a direct seller of wine - Geerlings and Wade as Director Marketing and Sales. Prior to that I was manager of marketing operations at Disney for a start up operation
Jennifer Maldonado
Sr. Business Analyst, Voice of the Gamer Program Owner
Activision Inc.
Jennifer has served in dedicated Voice of the Customer and Customer Experience roles for 8 years, and was recently one of 6 customer experience practitioners globally who were recognized with the 2015 CX Impact Award .  She is the program owner of Activision’s Voice of the Gamer program and manages the company’s Customer Service Analytics team.  Previously Jennifer held titles of Sr. Program Manager, Global Client Experience for Cornerstone OnDemand, and Customer Experience Program Manager for the Business of Law Software Solutions division of LexisNexis.   Her expertise is in organization-wide Enterprise Feedback Management efforts  including CSAT, Net Promoter, Customer Effort Score, Closed Loop Feedback, and Client Advisory Board programs. Jennifer places a heavy focus on process redesign and foundational work enabling trustworthy data and actionable insights, as well as on fostering a client-centric culture by way of storytelling and socializing the Voice of the Customer.
Heidi Munc
AVP User Experience
Nationwide
Tracy Paterson
Head of Customer Experience
MOO Inc.
Tracy Paterson is the Head of Customer Experience at moo.com, an award-winning print and design company specializing in premium business stationery and promotional materials.   Working closely with cross functional teams representing diverse business disciplines, she is responsible for making sure MOO’s customers receive experiences that are “Yay!” worthy.  Throughout her career she has held a broad range of roles within services, sales, and project management—developing a customer-centric focus along the way. 
Bill Schimikowski
Customer Experience Vice President
Fidelity Investments
Bill Schimikowski is the Director of Customer Experience and Architecture at Fidelity Investments. He graduated from Bryant University with dual degrees in Marketing and a Finance. In 1998, he joined Fidelity’s Workplace Investing division and held multiple positions in Product Management and Development. He also spent 5+ years in the online space managing parts of Fidelity.com and managing large cross-company strategic initiatives. In 2012, he joined the Customer Experience team so he could apply his passion for creating flawless experiences to various channels within Fidelity. In his current role, he focuses on developing CX infrastructure and culture to deliver on Fidelity’s vision of providing the best customer experience in the industry.

Mark Tomaszwicz
Ambassador of Joy
PIRCH
Mark Tomaszewicz is on a quest to prove success in business is best achieved through a connection to meaningful work coupled with a lot of joy. As the Ambassador of Joy for PIRCH, Mark is responsible for guiding the organization’s culture based on its Elements of Joy Manifesto. Mark also leads the University of Joy, human resources and recruiting at PIRCH.
Mark’s path to people practices was unconventional beginning with a degree from Economics and Philosophy from Claremont McKenna College. Following a six-year stint in investment banking, M&A and corporate finance, Mark found his calling in customer and employee experience design at a boutique firm based in the mountains of Colorado. This work included guiding organizations in the design and execution of experiences and intentional cultures across industries, from five-person to 15,000-person companies. Mark subsequently moved to San Diego in 2009 where he began work at Sharp HealthCare as the Director of The Sharp Experience. While in that position, Mark also explored his passion for connecting people and ideas by producing four TEDxSanDiego events featuring over 100 speakers and inspiring thousands of individuals. When shifting away from work, Mark can be found on an improv stage, out running trials or surfing. He currently resides in La Jolla with his wife Cali, newborn daughter Dylan and golden retriever, Toby.

Diane Magers
Office Of The Customer
AT&T
Devon Westerholm
Director Customer Experience & Insights
SunPower Corporation
Dexter Johnson
Head of Customer Experience
Farmers Insurance
Mr. Johnson has been with Farmers for 11 years including eight in personal lines product management. For the past three years he has been engaged in customer experience roles driving significant improvement in customer experience, loyalty and retention.  He is currently the Farmers Head of Enterprise Customer Experience. 

Prior to joining Farmers, Mr. Johnson was a management consultant with McKinsey & Co, USA.  He holds a PhD in engineering (aerospace) from University of Cambridge and a BEng in aeronautics and astronautics from Southampton University, both in the UK

Kevin Gibson
Director of Consumer Experience, Retail Direct to Consumer
Humana
Kevin Gibson is the Director of Consumer Experience for Humana’s Retail direct to consumer business (Medicare, Medicaid and the Affordable Care Act).  He is responsible for creating dialogue around and defining the culture, systems and processes that allow Humana to better understand the consumer, help the consumer achieve his/her best health and make things easy for the consumer.  He is also responsible for enhancing consumer communications to drive trust, build confidence, and lead to positive behavior changes with the consumer’s health. He is a seasoned consultant and process improvement leader with experience managing the implementation of complex process, technology and consumer experience initiatives within the health insurance industry. He joined Humana in 2000 and has held a variety of positions focused on improving how Humana operates.  Most recently he designed and implemented the end to end experience for all consumer who enrolled in individual health insurance through the Affordable Care Act, also known as Healthcare Reform.
John Corrigan
Vice President of Customer Experience
ACT, Inc.
John Corrigan is Vice President of Customer Experience at ACT in Iowa City and is responsible for developing new customer-facing solutions designed to better serve millions of students, educators and educational institutions with personalized experiences.  Mr. Corrigan’s CX organization at ACT includes teams focused on user experience, customer journey mapping, new reporting concepts, customer metrics, web-based solutions, social business models, service design and design thinking.  Prior to joining ACT and entering the not-for-profit sector, Mr. Corrigan spent more than 20 years in the technology industry working for a combination of large and small software and consulting services companies ranging from the global consulting firm Accenture to innovative start-ups in Austin, Texas.  Mr. Corrigan has worked with a variety of technology products and services spanning fields such as cloud-based systems, mobile applications, enterprise software and business intelligence.  Mr. Corrigan has been a keynote presenter at Salesforce.com’s Dreamforce conference, served as a panelist at SXSWedu, presented at Social Media Week and has been quoted in major business publications such as Forbes Magazine.  He earned a B.A. degree at Drake University and M.S. degree from Northwestern University.  
Michelle Adorjan
SVP, Marketing & PR
Tacori
Kellan Williams
Customer and Quality Analytics Manager
Safelite AutoGlass
Mary Proc
Vice President of Customer Service
Metrolinx/GO Transit
Mary Proc is the Vice President, Customer Service of GO Transit, and was recently named “Outstanding Woman of the Year” by the North American-based League of Rail Industry Women.   She has 700 staff located in 64 GO locations, including Union.   She develops the customer service strategy for GO, as well as giving support to PRESTO and Union Pearson Express.  She oversees station operations, transit safety, and customer care.  Mary worked for eight years for CIBC, as well as two years for Canadian Airlines.  She is a graduate of McMaster University.  She lives just northwest of Toronto (and takes GO Transit to work every day).
Virginie Glaenzer
EVP of Marketing & Customer Experience
Great Eastern Energy
Virginie Glaenzer is a sales and marketing executive with over 25 years experience in the U.S. and international markets. A seasoned business expert in SAAS and new technologies, she has been instrumental in the founding of two software start-ups and is an established authority in social media, mobile, and digital marketing.

Through the development and execution of highly successful integrated communication channel plans and platforms, she is a leader in traditional and non-traditional marketing strategies with a strong emphasis on social media and mobile. She is devoted to sharing her passion for growth hacking and agile marketing strategies to create the next generations of customer experiences.

Virginie holds a master’s degree from HEC Paris (Ecole des Hautes Etudes Commerciales), one of France’s top three business schools.
After spending 17 years in Silicon Valley, Virginie moved in 2012 to New York City with her husband and three daughters.

Virginie is also the author of the eBook Awakened Brands: Five Steps for Creating an Awakened Brand by Tapping into the Consciousness Revolution.


Erika Paman-Mercado
Customer Loyalty Operations Supervisor
Zappos Family of Companies
Daniel Moure
Chief Marketing Officer
Pureformulas.com
Daniel Moure is chief marketing officer (CMO) of PureFormulas.com, where he oversees marketing programs, brand management, social media, public relations user experience, content strategy, agency relationships, and corporate sponsorships. During his tenure at PureFormulas, Moure’s leadership has strengthened existing partnerships and developed new ones that have enhanced both the company’s revenue and customer base, including new partnerships with NetSuite and Oracle. In 2014, Moure teamed both marketing and technology departments at PureFormulas to launch a new and improved, in-house designed pureformulas.com, featuring state-of-the-art personalization technology.

Prior to joining PureFormulas in 2012, Moure spent a decade at Univision Communications Inc. as VP of Account Management and Interactive Strategies. There he led the development and implementation of multiple award-winning interactive strategies for some of the biggest advertisers in the space. Before Univision, Daniel spent time as marketing manager at Yupi.com (now msn.latino.com) and regional account manager at Young & Rubicam Latin America, where he serviced clients from some of the world's leading brands, including Colgate-Palmolive, United Airlines, Texaco, Philip Morris, and Kraft.

Throughout his career, Moure has garnered countless awards, including Cannes Lions, Clio, Webby, and Fiap. Having served on some of the most recognized committees and boards in the industry, he currently sits on the CMO Council of the National Retail Federation, an invitation-only global network of marketing executives. He holds a bachelor of arts in communications and psychology from Loyola University of New Orleans.

Janet Godwin, Chief Operating Officer, is a 24-year veteran of ACT.   In her role as COO, Godwin leads the development of ACT's strategic plan and coordinates operational activities to ensure that disciplined practices are in place to execute on and track progress toward organizational goals.
 
Godwin has held roles in a variety of departments at ACT, including test development, information technology, operations and the CEO's office. She holds a master's degree in English from the University of Iowa, has done graduate work in Instructional Design and Technology and is a graduate of the Advanced Management Program at Wharton School, University of Pennsylvania.  Godwin enjoys spending time with her two children and golden retrievers.

Sherrill Zack Kaplan
Senior Director, Digital Marketing & Innovation
Dunkin’ Brands
Swati Saxena
Sr. Manager Customer Experience, Customer Experience Measurement
Hewlett Packard
Nicole Schwartz
VP, Marketing & Social Media
Sprinkles Cupcakes
Nicole Schwartz is VP of Marketing at Sprinkles, the world’s first cupcake bakery, where she oversees the company’s marketing, PR and sales teams.  Harnessing her passion for cupcakes and customer service, she launched Sprinkles’ social media efforts in 2006 and continues to craft content for its 51 Facebook, Twitter and Instagram accounts.  Cited by Facebook’s Sheryl Sandberg as a leader in small business using the platform, Sprinkles’ social media pages boast over 1.5 million followers.  Nicole is a graduate of UC Berkeley and is currently an MBA candidate at UCLA’s fully employed program.  Her favorite Sprinkles Cupcake is Peanut Butter Chip.
Mackenzie Shaw
Director of UX Research
Nationwide
Mackenzie Shaw is a design thinker, design researcher and problem solver. In her previous life as an industrial designer, Mackenzie designed packaging and products, but soon realized that she needed to better understand who would be using these things and how they would be used. She then spent six years as a design researcher, visiting people around the world to better understand their needs and expectations related to a variety of topics (including wellness, software, gardening tools, office supplies, car interiors and garage lighting, among many others) and assisting businesses in leveraging the research insights to create better experiences. 

As Director of UX Research at Nationwide, Mackenzie leads a team of experience strategists and researchers who help lines of business and design teams understand their customers by using a variety of qualitative methods and tools. Her team focuses on creating actionable insights to inspire design, influence priorities and align teams throughout the company in an effort to create the best experiences for Nationwide’s members. 

In her free time, Mackenzie can be found spending time with her husband and four-year-old son. She enjoys being outside on her family’s farm, camping and hiking in the mountains, planning and attending music festivals, and raising money for cancer research.

Claudia Vale
Customer Experience Manager
John Deere Latin America
Executive with over 15 years of experience in Customer Experience Management, Marketing and Corporate Strategy in Latin America. 2015 CXPA Innovation Award Winner. Certified in Customer Experience Management by Strativity Consulting (USA), in Customer Focused Organization by Kellogg School of Management (USA) and Customer Journey Mapping by Temkin Group (USA). 
Leigh-Anne Spokane
Senior Director, Customer Experience & Integration
American Cancer Society
Leigh-Anne has worked at the American Cancer Society (ACS), an $850M cancer fighting organization, since 2005.  As Senior Director of Customer Experience and Integration, she is focused on creating a customer-centric organization by focusing on the following disciplines -- customer understanding and insight, leadership and accountability, customer care excellence, culture and measurement.  
Robert Phillips
Assistant Director, Guest Services
Lincoln Center For The Performing Arts
Robert Phillips is the Assistant Director of Guest Services for Lincoln Center for the Performing Arts Inc., the world’s leading performing arts center.  Robert draws on his backgrounds in music and hospitality to shape, implement, and maintain superior guest care standards at all points of the guest experience at events both on and off the Lincoln Center campus.  Robert works throughout the organization advising on superb service execution during all points of patron interaction - digitally, over the phone, and in-person.  Previously, he served as Visitor Services Manager at Carnegie Hall, improving levels of audience engagement and creating new outreach efforts that resulted in the highest year of tour revenue in the Hall’s history.  

Prior to his career in arts administration, Robert worked with Bare International, a global leader in guest service research, developing quality assurance guidelines and training programs for hospitality industry clients.  He is classically trained as a bassoonist and had performed with several American orchestras.  

Gene Ploessl
Vice President, Customer Service & Claim Operations
WageWorks
Paul Quinn
Head, Claims Customer Experience
Farmers Group, Inc.

Paul Quinn is Head of Claims Customer Experience for Farmers. He joined the company in 1977 as a multi-line claims representative, and moved through a number of field claims handling and managerial roles for the next ten years, before moving to the Los Angeles Home Office in 1988 as Commercial Liability Claims Manager.

A year later, Quinn moved to Phoenix as Regional Claims Manager, and in 1991, to Simi Valley, Calif., in the same role. After consolidating the Simi Valley and L.A. Claims regions, he led Farmers’ highly effective response to the 1994 Northridge earthquake, overseeing the swift, customer-focused handling of more than 37,000 claims.

Quinn then took on a number of leadership roles, including National Director of Property Claims, Actuarial Director of Forecasting and Research, State Executive Director in Indiana, and leader of Property Claims’ East Zone, before returning to California in 2008 as an assistant vice president in Claims.

As Head of Claims Customer Experience, Quinn is responsible for driving positive customer experience in all claims interactions, and for communicating both internally and externally about Farmers’ service to claims customers.

Annette Franz
Founder & CEO
CX Journey Inc.
Eric Feinberg
VP, Marketing
ForeSee
Brian Burke
Director, Seller Experience
eBay Inc
Brian is the Director of Seller Experience at eBay where he has served for over 15 years in a variety of roles, all with an emphasis on customer experience. In his current role he is responsible for outbound communication to sellers on product and other changes to eBay and for gathering seller insights in order to inform future product decisions with the goal of enhancing the seller experience on eBay. 
Daniel Weisman
Head of Customer Experience
Ministry of Supply
Dan Weisman is the Head of Online Retail at Ministry of Supply. He views his role as the intersection of customer experience, design, and sales. It's a 6-way intersection with no traffic light, so he's been working on installing a rotary to simplify the flow of traffic. (After all, he learned to drive in Boston.) When he's not writing humorous bios, he enjoys talking to his dog. When the dog is not around, he enjoys talking about his dog.
Melina Young
Director of Marketing
Verity Credit Union
Rob Scruggs
Former Director, Customer Experience
E*TRADE
Rob Scruggs is an award-winning Customer Experience (CX/UX) leader with 17+ years in the space. Rob created the first CX practice at E*TRADE and J.P. Morgan, building the discipline from the ground up, developing high performing teams and driving transformational change into the culture through an outside-in, customer-centric process that focuses on the end-to-end experience.

Earlier in his career, Rob launched New Line Cinema’s first intranet and led strategic digital initiatives for industry leaders such as Chevron, Farmers Insurance and McGraw-Hill. Rob regularly mentors early stage start-ups and contributes to expert research in the field of Customer Experience. Rob’s work has been recognized by Barron’s, Kiplinger’s and the Webbys.

Rob studied Advanced Design at Parsons School of Design in New York City and received a BA from the University of Memphis.

Alessa Martin
Director of Marketing
Tacori
Saul Gurdus
Former VP, Insights & Enablement
Citrix
Kristi Marquez
Director, Social Media
Fabletics
Carol Buehrens
Principal, Customer Experience Strategist
ICW Group Insurance Companies
Carol Buehrens is an author, keynote speaker and educator, focusing on constructing extraordinary customer experiences for over 30 years for major companies such as Liberty Mutual, Northrop, McDonnell-Douglas, Bechtel, GE, Mercury Marine, and ICW Group Insurance Companies. Her passion for improving customer experience has resulted in numerous awards, including the “CX Innovation Award” from the Customer Experience Professionals Association (CXPA), ICW Group CEO Award, and the Liberty Mutual Star Award.

Carol provides workshops as well as University-level education on Customer Experience. She is an Adjunct Professor and Leadership Board Member at Rutgers University for the Customer Experience Program, and is an Adjunct Professor at California State University Fullerton and University of California San Diego.  She is also a Founding Member and Expert Panel Member of the international Customer Experience Professional Association (CXPA), and an active member of the San Diego Customer Experience Special Interest Group (CX SIG).
Charbel Abou-Rached
Liaison Agent
Cirque du Soleil
Charbel Abou-Rached is the Customer Service Advisor for Cirque du Soleil’s touring shows and corporate headquarters. Combining over 10 years of experience in customer service, ticket sales and event management, Charbel is responsible for delivering best-in-class customer service to Cirque du Soleil clients through in-house channels and outsourced vendors. He has successfully lead an initiative to ensure the company’s brand model is transmitted in each and every contact through the Contact Centres. His passion for live entertainment and for Cirque du Soleil drives his focus on delivering the optimal customer experience.   
Justin Martin
CMO
Verity Credit Union

Justin is Chief Human Resource/Chief Marketing Officer at Verity Credit Union.  He is passionate about formulating organizational strategies that result in exceptional experiences both for customers and staff.  During his tenure, Verity has been recognized with multiple awards ranging from employee development initiatives to overall work environment.  Justin holds an undergraduate degree in Human Resource Management and a MBA in Leadership Development.  

Carol Fink
Director Executive Relations
Verizon
Carol is Director, Executive Relations for Verizon. She is responsible for VOC and delivery of process and policy changes to improve the customer experience. She is a certified Black Belt, certified Work Out Planner and Playing to Win Strategy Facilitator. Carol holds a Bachelor degree from the University of Michigan and a Master in Business Administration from the University of South Florida. She is a member of the Customer Experience Professionals Association and the Social Media Marketing organization. Carol is based out of Verizon's corporate headquarters in Basking Ridge, N.J.
Sarah Simon
VoC Consulting Director
Confirmit
I’m an architect of action-based customer intelligence solutions and data-driven customer experience strategy. An innovative solution architect, I focus on customer data capture and insights design methodology. I guide clients in understanding why, when and how to listen to the voice of the customer, blending behavioral CRM data with survey sentiment to tell a fuller story of the customer within the context of the customer’s journey. Optimizing the customer experience is the guiding light for all of my efforts, and inspiring people to leverage all this customer intelligence into becoming a better company is particularly fun.
Outside of work I love climbing mountains throughout Colorado and beyond, riding my Harley Davidson, downhill and cross country skiing, traveling off the beaten path, caring for my dogs, cooking and reading obsessively. I hike a section of the Appalachian Trail northbound every year. I have a weakness for wine, music and muscle cars.
I’m on fire when I’m engaged in calculated risk-taking, innovating and building things.

Brennan Wilkie
Senior Vice President, Customer Experience Strategy
InMoment
Mr. Wilkie’s leadership in customer experience strategy includes the vision and content creation for world-class programs, unique consumer insights, and competitive differentiation through VoC innovation. He has consulted with hundreds of brands, including C-level executives at Fortune 500 companies, to ensure the successful design and implementation of solutions that increase customer loyalty, build brand advocacy, and drive financial performance.
Wilkie brings more than 15 years of experience deep inside the VoC industry. Throughout his career, he has made significant contributions to new sales and business development, in addition to program and product evolution. Notably, he spearheaded InMoment’s business expansion into Europe by establishing a permanent office and thriving client base in the United Kingdom. Prior to InMoment, Wilkie worked as a customer experience practitioner inside one of Canada’s largest operators of chain restaurants.

Mary McGowan
Chief Executive Officer
WomenHeart
With over 35 years of non-profit management experience, Mary McGowan currently serves as Chief Executive Officer of WomenHeart: The National Coalition for Women with Heart Disease. As the primary representative and spokesperson for this national 35,000 member patient advocacy organization serving women living with and at risk for heart disease, McGowan ensures successful implementation of the strategic direction and increases WomenHeart's visibility and brand recognition among key audiences nationally.

McGowan joined WomenHeart in September of 2010 as Chief Operating Officer to ensure the organization’s long term growth and sustainability. McGowan provided leadership and day-to-day oversight of WomenHeart’s main components including fundraising, resource development, communications, marketing, programs and public policy. She created and implemented WomenHeart's National Hospital Alliance, comprised of hospitals committed to advancing women's heart health - a partnership with hospitals nationwide that seeks to ensure that women heart disease patients in every community have access to information, education and patient support services.

Prior to joining WomenHeart, Mary served as Executive Director of the Allergy & Asthma Network, the leading nonprofit organization dedicated to eliminating suffering and death due to asthma, allergies and related conditions. She held various positions with the American Academy of Pediatrics during her service of 18 years. Following the events of 9/11, she was project director on multiple emergency preparedness grants focusing on the needs of children.

McGowan earned a Masters Degree in Human Resources Development from the George Washington University and a B.A. from Trinity University. She has a congenital heart disorder, a patent foramen ovale (PFO), also known as a hole in her heart, causing a minor stroke in 2010. A PFO is present in everyone before birth but seals shut in about 80% of people. 

Matt Inman
Senior Director, Customer Experience Strategy & Design
MaritzCX
As a Senior Director of CX Strategy and Design with MaritzCX, Matt is responsible for applying best practices from the industry-leading customer experience programs he has developed and managed for companies during his career with a specific focus on the financial services sector.  He also leads the development of thought leadership strategies for the company.  With 20 years of experience, he has a strong foundation to draw upon when helping clients design customer experience programs and apply marketing research.  

Prior to joining MaritzCX, he was Director of Customer Experience and Satisfaction at American Family Insurance for six years where he developed and led the customer experience strategy and programs for the company which were recognized by JD Power and Associates and Forrester Research.  He also held a number of other market intelligence and research management roles with the insurance company.  In addition, he has worked in the energy industry, beer industry, and in the office of a U.S. Congressman.

Inman holds a master’s in Marketing Research from the AC Nielsen Center for Marketing Research at the University of Wisconsin-Madison and a Bachelor’s degree from Luther College in Iowa.  He is a member of the American Marketing Association, the Customer Experience Professionals Association (CXPA), the Society of Insurance Research, and leads the MaritzCX  Research Leadership Council.  He also speaks Spanish proficiently.

Kathleen Jezierski
President & Chief Operating Officer
COPC Inc.
Kathleen Jezierski, president and chief operating officer, is responsible for directing the global operations of COPC Inc., a multi-national organization that provides consulting, training and certification services to help companies transform their customer experience operations.

With a focus on operational performance, Kathleen has worked with companies all over the world, from startups to members of the Fortune 100.  She has a proven track record of building programs to manage, sales, customer service, and technical support across multiple channels. She is an expert in creating vendor management programs and providing counsel regarding strategic sourcing for third-party providers of contact center services. She currently advises COPC Inc. clients in various industries about how to use business intelligence to design and implement omnichannel customer experience strategies that deliver transformational results. 
Prior to joining COPC Inc., Kathleen held various operational management positions at BellSouth (now AT&T) as a turnaround specialist. She implemented large strategic initiatives through hands-on operational leadership. Her success in building cross-functional relationships resulted in millions of dollars of increased revenue and significant improvement in the customer experience. 

Kathleen earned her BA in Mathematics Education at the University of Central Florida. She also has an MBA from The Roy E. Crummer Graduate School of Business at Rollins College in Florida.

Anne Cramer
Customer Success Manager
SuiteCX
Anne Cramer 16-year veteran of Customer Experience Management (CEM) consulting and implementation, and is one of the world’s foremost experts on Customer Journey Mapping.  She has deep expertise in creating and implementing data-driven, customer-centric business strategies across a wide variety of industries.
Anne is a Partner at East Bay Group and Co-Founder of SuiteCX®, a software platform based on a proven CEM methodology.  The SuiteCX platform represents years of perfecting diagnostic, visualization and planning processes to enable clients to improve their customer experience.  
Anne’s passion lies in finding and replicating best practices all over the world.  She believes that all clients can learn from other successful organizations regardless of size, business model or country of origin.  Her focus on detail and strong writing skills enable her to produce insightful and relatable content across the spectrum of marketing and CEM topics.
Anne has a BA in International Relations from the University of Southern California,  a Master of Arts in International Development from the American University, and an MBA from Cornell University.

Valerie Peck
Chief Executive Officer
SuiteCX
Valerie Peck’s background and professional achievements in the marketing/customer strategy, customer experience and touch point execution have positioned her as a point person for many projects where it is critical to not only design strategy but to execute on it.
In addition to a career in consulting, Valerie has created a software platform called SuiteCX®, which enables companies and practitioners to aggregate various evidence and ethnographic elements such as voice of the customer, employee and company into a visual storytelling and process format to improve customer experiences, campaign effectiveness and strategic planning.
Her hands on experience in management with both major corporations and the Big 5, consulting to a wide array of Fortune 50 and start-ups, give her a wealth of best practices to pull from, making her a subject matter expert who is highly sought after both in consulting and speaking.
Valerie has a B.S. in Marketing as well as an MBA from the University of Southern California.

Jana De Anda
VP, Client & Consulting Services
TrendSource, Inc.
Jana established her career in market research at TrendSource where she currently serves as the Vice President, Client and Consulting Services. She joined TrendSource in 2003 at an entry-level position in Operations and has since served in almost every position in the company across Operations, Sales, and Marketing. This experience has allowed her to learn a great deal about the role of leadership in different roles and the importance of each function when driving corporate strategy. At TrendSource, she supports Fortune 500 companies with major change initiatives that require a data-driven approach from inception to completion. Her experience doing this provides her with a unique perspective and expertise about the role of market research in strategy formulation and execution.
Nancy Porte
VP, Global Customer Experience
Verint Systems Inc.
Lily Christensen
Head of Business Development – US & Americas
Usabilla
Lily is a VoC expert and leads business development for Usabilla US. As part of one of the fastest growing VoC solutions she aims to humanize the feedback process through advocating personalization and context in gathering user feedback. Responsible for establishing Usabilla in three countries, she's well-versed in the VoC world and is changing the way the US's largest websites engage with their users. 
Brad Marg
Chief Operating Officer
Clutch
As Chief Operating Officer, Brad Marg is responsible for the company’s daily operations and marketing initiatives. He manages teams responsible for customer service, account management, marketing, and human resources. Brad leads with strong knowledge and experience in the retail, foodservice, SMB and luxury goods sectors.   
 
Prior to joining Clutch, he managed retail initiatives, drove innovation and managed cross-channel operational support at ARAMARK. Additionally, Brad has broad range of expertise in finance, strategic development, operations and management.   
 
Brad is a graduate of Villanova University and holds a BS in Business Administration.Brad has also received his Masters Degree from Temple University in Marketing. He and his family live in Philadelphia.

Duff Anderson
SVP, Co-Founder
iPerceptions
Duff Anderson is a visionary in digital Voice of the Customer research with over 20 years’ experience. As Senior Vice President and Co-Founder of iPerceptions, Duff is responsible for providing expert advice to organizations on how to gain a competitive advantage across the digital customer lifecycle and become more customer-centric. During his time at iPerceptions, Duff has touched on all facets of the company including managing research and development. Prior to iPerceptions, Duff was Director of Development at Capability Snapshot where he led the transition from hard copy scanning and telephone-based surveying to online surveying. Duff is a featured speaker and contributor on the subjects of digital analytics, marketing technologies and the customer experience
Jenna Dorman
VP, Technology & Communications
Vision Critical
Sid Banerjee
CEO
Clarabridge Inc
Sid Banerjee is a well-known expert in customer experience, business intelligence, and text analytics. A Clarabridge co-founder, he provides Clarabridge with vision and direction for achieving customer success while also managing executive relationships with key current and prospective customers.

A highly-regarded figure in the Washington, DC technology scene, Sid has been recognized as a Washington Business Journal Most Admired CEO, a Greater Washington Ernst & Young Entrepreneur of the Year, and a CIT Gap 50 Entrepreneur Award winner.  

Prior to Clarabridge, he co-founded Claraview, a leading BI strategy and technology consultancy firm. Under Sid's leadership, Claraview grew into a thriving services firm with over 130 employees without any outside funding. Claraview was acquired by Teradata, a leading data warehousing and business intelligence company, in March 2008.
Over his career, Sid has amassed over 25 years of leadership experience. A founding employee at MicroStrategy, he held Vice President-level positions in both product marketing and worldwide services. During his tenure leading MicroStrategy's worldwide services division, he grew the organization to a 500+ person organization supporting enterprise deployments of BI solutions. Before joining MicroStrategy, Sid held management positions at Ernst & Young and Sprint International. Sid has a B.S. and M.S. in Electrical Engineering from the Massachusetts Institute of Technology.

Henrietta Akpata
IBM Tealeaf Product Marketing / Leader – IBM Commerce
IBM
Dave Caldeira
SVP, Product & Solution Marketing
Kofax from Lexmark
David Caldeira joined Lexmark Enterprise Software as part of the acquisition of Kofax in early 2015. He is responsible for Lexmark Enterprise Software Products and Strategy Marketing, and helps lead the company’s solutions to simplify and transform the First MileTM of customer engagement.   

David joined Kofax in 2014 and held a similar role leading Kofax’s portfolio of smart process solutions built on the Kofax TotalAgility platform. Prior to Kofax he spent 13 years as a product executive in the ECM market at FileNet which was acquired by IBM in 2006. There he led the delivery of FileNet P8 which unified content and business process management into a single platform. Prior to FileNet, David held executive positions in software companies supporting the customer interaction management market.

David Hetland
Sales
Systran Group
Craig Stern
Marketing Manager
Systran Group