Saul Gurdus

We’re living in the “Age of the Customer,” but what does that mean? Businesses are still unsure on how to make customer experience the key differentiator that can separate them from the competition. What they often fail to realize is that customer experience is everyone’s responsibility and adopting and applying user-centric, experience design approaches across a company comes with a few challenges. In this proposed speaking session, Saul will explain why it is so critical that everyone approaches their work with the customer at the center and what he has learned over the past 6 years at Citrix leading this user-centric innovation cultural change.

Attendees will walk away learning:

•Why now is the right time to transform your company

•Approaches to embed user-centered design in your company

•Tips, tricks and lessons learned