Virginie Glaenzer

EVP of Marketing & Customer Experience
Great Eastern Energy

Virginie Glaenzer is a sales and marketing executive with over 25 years experience in the U.S. and international markets. A seasoned business expert in SAAS and new technologies, she has been instrumental in the founding of two software start-ups and is an established authority in social media, mobile, and digital marketing.

Through the development and execution of highly successful integrated communication channel plans and platforms, she is a leader in traditional and non-traditional marketing strategies with a strong emphasis on social media and mobile. She is devoted to sharing her passion for growth hacking and agile marketing strategies to create the next generations of customer experiences.

Virginie holds a master’s degree from HEC Paris (Ecole des Hautes Etudes Commerciales), one of France’s top three business schools.
After spending 17 years in Silicon Valley, Virginie moved in 2012 to New York City with her husband and three daughters.

Virginie is also the author of the eBook Awakened Brands: Five Steps for Creating an Awakened Brand by Tapping into the Consciousness Revolution.

Check out the incredible speaker line-up to see who will be joining Virginie.

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Your CX Roadmap

Sunday, September 3rd, 2017

11:40 Keynote: The Consciousness Revolution: Transforming Your Company Into An Awakened Brand

In today’s competitive business environment, customers have access to more information and choices than ever before. As a result, they also have higher expectations. In this session we’ll connect the dots between societal trends and the Consciousness Revolution’s impacts on digital sales, brand marketing and customer experience.
Participants will:
• Discover how customers’ beliefs are limiting or influencing their choices in our shifting society
• Learn how to tap into the Consciousness Revolution, which is not defined by age, income, political beliefs or geography, but by a new mindset
• Examine the meaning and emotions behind the value of your company and if it’s time to reposition your brand
• Discuss how your brand can leverage big data and demand generation tactics