John Yesko

Sr. Director
Walgreens

John Yesko is a veteran user experience and creative professional with a background in interaction design, information architecture, and visual design. He is currently Senior Director of Customer Experience at Walgreens Digital in Chicago, focused on the experience on company websites, in-store interfaces, and mobile applications. He manages a 50+ team of professionals across the end-to-end digital design continuum - user research, user experience design, visual design, and content/production. John previously led user experience for several top agencies and consulting firms.

Check out the incredible speaker line-up to see who will be joining John.

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Sunday, September 3rd, 2017

08:45 Keynote: What’s My Job Again? Evolving The Customer Experience Role

Customer journey mapping; co-design with end users; iterative ideate-prototype-test cycles. These customer-centric practices are firmly established in digital experience design. But can we evangelize and extend this approach to non-digital experiences such as retail or health – or to an enterprise at large? The design team at Walgreens is on a quest to do just that, so we’ll share some victories and defeats from our world.
Audience members will:
• Consider how digital experience design tools and processes can be extended to other mediums
• Learn about a “solution-agnostic” customer research approach
• Examine the potential to evolve roles within their own organizations