Heidi Munc

You’ve done your due diligence collecting customer feedback, documenting the customer journey and understanding unmet needs. Now you likely have opportunities to both address gaps in basic customer expectations and engineer new experiences that differentiate and delight.

Organizations view differentiating experiences as the best opportunity to drive enterprise-sized experience innovation. But sometimes innovating around meeting basic expectations can lead to impressive results.

In this Case Study Revolution you’ll hear how Nationwide’s user experience team brought businesses together to turn insights from their customers into bite-sized innovations that resulted in a vastly improved customer experience.