Matt Inman

As a Senior Director of CX Strategy and Design with MaritzCX, Matt is responsible for applying best practices from the industry-leading customer experience programs he has developed and managed for companies during his career with a specific focus on the financial services sector.  He also leads the development of thought leadership strategies for the company.  With 20 years of experience, he has a strong foundation to draw upon when helping clients design customer experience programs and apply marketing research.  

Prior to joining MaritzCX, he was Director of Customer Experience and Satisfaction at American Family Insurance for six years where he developed and led the customer experience strategy and programs for the company which were recognized by JD Power and Associates and Forrester Research.  He also held a number of other market intelligence and research management roles with the insurance company.  In addition, he has worked in the energy industry, beer industry, and in the office of a U.S. Congressman.

Inman holds a master’s in Marketing Research from the AC Nielsen Center for Marketing Research at the University of Wisconsin-Madison and a Bachelor’s degree from Luther College in Iowa.  He is a member of the American Marketing Association, the Customer Experience Professionals Association (CXPA), the Society of Insurance Research, and leads the MaritzCX  Research Leadership Council.  He also speaks Spanish proficiently.