Duff Anderson

SVP, Co-Founder
iPerceptions

Duff Anderson is a visionary in digital Voice of the Customer research with over 20 years’ experience. As Senior Vice President and Co-Founder of iPerceptions, Duff is responsible for providing expert advice to organizations on how to gain a competitive advantage across the digital customer lifecycle and become more customer-centric. During his time at iPerceptions, Duff has touched on all facets of the company including managing research and development. Prior to iPerceptions, Duff was Director of Development at Capability Snapshot where he led the transition from hard copy scanning and telephone-based surveying to online surveying. Duff is a featured speaker and contributor on the subjects of digital analytics, marketing technologies and the customer experience

Check out the incredible speaker line-up to see who will be joining Duff.

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CX Culture & Engagement

Tuesday, October 3rd, 2017

12:00 Innovation Spotlight: Customer Experience is The New Marketing

In the age of the empowered customer, customer experience is the new marketing. The challenge of making voice of customer metrics actionable in real-time is that they are collected at the sample level. Historically, ROI could only be achieved by translating analytic insights into informed decisions for marketing programs, usability, design, and strategy. Learn how you can re-engineer your customer experience analytics to evolve from decision support to automatic recognition and personalization of the customer experience.