Tom Asacker

Author
"The Business Of Belief"

Tom Asacker, a popular speaker and acclaimed author, is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their Birthing of Giants executive leadership program. He is a former General Electric executive, recipient of the George Land Innovator of the Year Award, and a former high-tech business owner. Asacker has been a strategic adviser to startups and Fortune-listed companies. He is the author of critically acclaimed books including his latest, The Business of Belief. Visit tomasacker.com to learn more.

Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda

CX Culture & Engagement

Tuesday, October 3rd, 2017

17:05 Guest Speaker: Customer Experience An Inside Out Experience

Organizations don't create customer experiences; they enable them by carefully orchestrating the various interactions and scenes that bring customers' internal stories to life. This entertaining and thought-provoking talk will describe the three self-enhancing value components you need to focus on to develop more appealing and relevant experiences, and capture customers' hearts and minds from the inside out.

Learning objectives:

• How the brain makes brand choices in an overstimulated environment

• A new framework for creating engagement and belief in this new, customer-controlled economy

• How to become a more strategic thinker about experience design and value creation