Swati Saxena

In today’s global and highly connected world, understanding the customer’s buying experience from research and learning, to evaluation and finally purchase is key as the customers have many sources of information and can choose to interact in multiple ways. Providing a seamless customer experience is an interesting challenges for a company that operates in over 150 countries and also adapts to the local culture. In this interactive session you will learn:
• What are some of the challenges faced by customers who use multiple channels
• How does this impact the customer experience
• What are some steps that can be taken to address the challenges to provide a consistent experience