Karen Kallet

Chief Digital Officer, SVP of Marketing
Bank of Internet

Mrs. Kallet has served as the Chief Digital Officer, SVP Marketing of BofI Federal Bank – Bank since February 2014. Prior to joining the Bank, Mrs. Kallet was CMO- Chief Marketing Officer for DrWeil.com and was Senior Director of Marketing at DeVry Inc., heading marketing and lead generation for the Carrington Colleges Group. Prior she was Vice President of Marketing for SkyMall. Mrs. Kallet began her career with 10 years of bank marketing, where she assumed positions of increasing responsibility, including AVP of Direct Marketing and Sales Promotion at Valley National Bank in Phoenix Arizona. Mrs. Kallet completed her graduate program studies in Digital Marketing and Strategic Marketing Management at Stanford Graduate School of Business. Her undergraduate is from Syracuse University.

Check out the incredible speaker line-up to see who will be joining Karen.

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CX Culture & Engagement

Tuesday, October 3rd, 2017

09:50 Panel: CX Champions, Advocates, Committees, Departments—What’s Working?

Every organization approaches their customer experience strategy, structure and governance a bit differently. Panelists will walk you through a few different strategies for involving employees in their customer experience efforts and highlight which methods are working and why.

15:40 CX Leaders Champagne Roundtables

Table 1: Connecting your brand vision with your customer experience strategy
Moderator: Melina Young, Director, Marketing, Verity Credit Union

Table 2: Three trends for CX success
Moderator: Sarah Simon, VoC Consulting Director, Confirmit

Table 3: CES 2.0, Is It Worth The Effort?
Moderator: Jennifer Maldonado, Senior Business Analyst, Voice of the Gamer program owner, Activision

Table 4: How to build a robust social customer care strategy
Moderator: Janet Song, SVP, Member Services, Dollar Shave Club

Table 5: Engaging non-customer facing employees with your CX strategy
Moderator: Claudia Vale, Customer Experience Manager, CCXP, John Deere L. America

Table 6: Customer experience programs: what’s working?
Moderator: Karen Kallet, Chief Digital Officer, SVP, Marketing BofI Federal Bank

Table 7: Establishing an enterprise-wide customer experience steering committee
Moderator: Rob Scruggs, Former Director, Customer Experience, E*TRADE

Table 8: Social media for CX: lessons learned
Moderator: Alessa Martin, Director of Marketing, Tacori

Table 9: Topic Pending

Moderator: Kathleen Jezierski, President & COO, COPC

Table 10: Transforming customer engagement to grow revenue

Moderator: David Caldeira, SVP, Product & Solution Marketing, Kofax from Lexmark

Table 11: Approaches and techniques for customer journey mapping

Moderators: Anne Cramer, Customer Success Manager, SuiteCX, Valerie Peck, CEO, SuiteCX

Table 12: How language technology drives customer satisfaction up and call volume down
David Hetland, Sales, Systran Group, Craig Stern, Marketing, Systran Group