Gene Ploessl

Today’s customers are looking for seamless, genuine user experiences, and they’re reaching out to companies through record numbers of social channels. For this reason, it’s more important than ever for companies to establish a mobile app and social presence to capture customer concerns and reply in the channels best suited for each as expediently as possible. WageWorks’ Edgar Montes will dive into how customer experiences are expected to change with the tides, and how companies can keep up with these changes so they can continue to deliver exceptional customer experiences.
Key Takeaways:
• Having a Twitter profile isn’t enough - you have to be active in the social channels you promote as a customer support platform
• Engrain your company’s customer service values into every channel you support to ensure that every customer, no matter how they reach out for help, has a great experience
• Younger generations are seeking support on-demand; while some will still reach out through traditional channels for help, offering quick, modern solutions ensure that every customer gets the experience they’re looking for