Jana De Anda

VP, Client & Consulting Services
TrendSource, Inc.

Jana established her career in market research at TrendSource where she currently serves as the Vice President, Client and Consulting Services. She joined TrendSource in 2003 at an entry-level position in Operations and has since served in almost every position in the company across Operations, Sales, and Marketing. This experience has allowed her to learn a great deal about the role of leadership in different roles and the importance of each function when driving corporate strategy. At TrendSource, she supports Fortune 500 companies with major change initiatives that require a data-driven approach from inception to completion. Her experience doing this provides her with a unique perspective and expertise about the role of market research in strategy formulation and execution.

Check out the incredible speaker line-up to see who will be joining Jana.

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Your CX Roadmap

Sunday, September 3rd, 2017

09:45 Panel: Translating Customer Experience Improvements Into Clear Business Value For Your Organization

As a CX leader, you are constantly looking for new ways to improve the end to end customer journey. Upon completing an initiative or project, how are you connecting your results with ROI?
Panelists will discuss how to best:
• Link CX to financials at a more granular level
• Translate CX stories into language that resonates best with the C-suite
• Foster continued buy-in by showing a clear connection between CX improvements and business results