Kristin Guthrie

Kristin Guthrie is Vice President, Customer Experience for the Air Transport & Regional (AT&R) Strategic Business unit of Honeywell Aerospace. She is responsible for improving the customer experience, including: customer satisfaction enhancements, communication and sales effectiveness.
Most recently, Guthrie was the Director of Strategic Planning for AT&R’s Marketing & Product Management organization. In this capacity she was responsible for developing the company-wide voice of the customer (VOC), observational voice of the customer (OVOC) and segmentation initiatives. Guthrie evaluated markets and developed strategies to maximize operational income. Her team also incorporated VOC results into sales pursuits and customer service.

Prior to joining Honeywell, Guthrie spent 10 years with Cessna Aircraft Company in Wichita, Kansas. As the Director of Marketing & Sales, she spearheaded the sales and marketing organization for the $650M Customer Service Business.
In addition to building strong relationships with jet buyers, she developed the company logo, tag line and branding, while overseeing marketing campaigns that incorporated direct response, sponsorships, print advertising, PR, eMarketing, social media, search engine optimization (SEO) and other relevant tactics.

Guthrie has received numerous honors and awards, including a Bronze Stevie American Business Award for Aerospace and Defense website creation; Marketer of the Year Award (Aerospace) from the Wichita American Marketing Association; and MarketTools CustomerSat Achievement in Customer Excellence (ACE) Award.

She has a Master's of Business Administration from the University of North Texas and a Bachelor's Degree in Marketing from Kansas State University. Guthrie is both a certified Master Black Belt and a certified SEO Master.