Bill Linehan

Chief Marketing Officer
Red Lion Hotels Corporation

Bill Linehan joined RLHC in February 2014 as Executive Vice President and Chief Marketing Officer. He has more than 25 years of hospitality experience, most recently as Chief Marketing Officer and Managing Director at Richfield Hospitality and Sceptre Hospitality Resources, where he led the sales, marketing and resource management activities surrounding the company's portfolio of hotels and resorts. At Sceptre, Linehan repositioned the company to become a global leader of hotel revenue technologies. Prior to that, he was Vice President of Global Marketing for InterContinental Hotels Group where he established the marketing to re-launch seven IHG brands to the development community. Linehan also previously served as Global Vice President of Marketing, Brand Alignment and Partnerships for Starwood Hotels and Resorts and held sales and marketing positions with both Hyatt and Sheraton.

Check out the incredible speaker line-up to see who will be joining Bill.

Download The Latest Agenda

CX Innovation & Future Trends

Friday, November 3rd, 2017

09:50 Keynote: Creating A Differentiated And Relevant Customer Experience Enabled By Emergent Technology

In light of the vast changes in consumer behaviors, the travel industry must break paradigms and create more relevancy with its guests. RLHC will present how it wins market share through innovative marketing and differentiating customer experiences that are pertinent to these behavior changes.
Key takeaways:
• What’s the point in no-point loyalty programs
• What are the necessary technologies that enable a differentiated CX
• Learn how RLHC embraces changes in consumer behaviors