Rob Scruggs

Former Director, Customer Experience
E*TRADE

Rob Scruggs is an award-winning Customer Experience (CX/UX) leader with 17+ years in the space. Rob created the first CX practice at E*TRADE and J.P. Morgan, building the discipline from the ground up, developing high performing teams and driving transformational change into the culture through an outside-in, customer-centric process that focuses on the end-to-end experience.

Earlier in his career, Rob launched New Line Cinema’s first intranet and led strategic digital initiatives for industry leaders such as Chevron, Farmers Insurance and McGraw-Hill. Rob regularly mentors early stage start-ups and contributes to expert research in the field of Customer Experience. Rob’s work has been recognized by Barron’s, Kiplinger’s and the Webbys.

Rob studied Advanced Design at Parsons School of Design in New York City and received a BA from the University of Memphis.

Check out the incredible speaker line-up to see who will be joining Rob.

Download The Latest Agenda

Your CX Roadmap

Sunday, September 3rd, 2017

15:40 CX Leaders Champagne Roundtables

At NGCX you’re in control! Get involved in our unique, open-mic, peer-to-peer tables for the best conversations you’ll have all year. Talk about your key challenges and hear how other organizations are overcoming them. Rotate once for the chance to join two roundtables!

Topics:

Table 1: Tips and tricks CX can apply from UX methodologies
Moderator: Rob Scruggs, Former Director, Customer Experience, E*TRADE

Table 2. You’re doing it wrong: where customer expectations and your execution diverge
Moderator: Eric Feinberg, VP, Marketing, ForeSee

Table 3: Are customer surveys dead? What’s next?
Moderator: Tony Drummond, VP, Customer Experience, Manheim

Table 4: Cracking the code: proving how and where employee behavior drives loyalty and revenues

Moderator: Brennan Wilkie, SVP, Customer Experience Strategy, InMoment

Table 5: Guiding a customer-centered digital transformation
Moderator: Jill Gutterman, Digital Transformation Leader, 3M

Table 6: The value of mentoring in a self-managed environment

Moderator: Erika Paman-Mercado, Customer Loyalty Operations Supervisor, Zappos Family of Companies

Table 7: The 3 I's of a killer social media plan

Moderator: Nicole Schwartz, VP, Marketing & Social Media, Sprinkles Cupcakes

Table 8: Tips for better managing customer complaints

Moderator: Leigh-Anne Spokane, Senior Director, Customer Experience & Integration, American Cancer Society

Table 9: Integrating CX and transformation initiatives

Moderators: John Corrigan, VP, Customer Experience, ACT & Janet Godwin, COO, ACT

Table 10: Democratizing insights for superior customer experiences

Moderator: Henrietta Akpata, IBM Tealeaf Product Marketing Leader, IBM Commerce, IBM, IBM

Table 11: The 5 Must Haves To Supercharge Your Customer Experience

Moderator: Brad Marg, COO, Clutch

Table 12: Customers Say It, Type It, Click It. Do You Have All Your Listening Posts Covered?

Moderator: Nancy Porte, VP, Global Customer Experience, Verint Systems, Inc.

Table 13: The big potential of small data: How to bridge the gap between NPS and CSAT surveys, actionable insight and customer experience

Moderators: Jenna Dorman, VP, Technology & Communications, VisionCritical

Brian Burke, Director, Seller Experience, eBay, Inc

CX Culture & Engagement

Tuesday, October 3rd, 2017

15:40 CX Leaders Champagne Roundtables

Table 1: Connecting your brand vision with your customer experience strategy
Moderator: Melina Young, Director, Marketing, Verity Credit Union

Table 2: Three trends for CX success
Moderator: Sarah Simon, VoC Consulting Director, Confirmit

Table 3: CES 2.0, Is It Worth The Effort?
Moderator: Jennifer Maldonado, Senior Business Analyst, Voice of the Gamer program owner, Activision

Table 4: How to build a robust social customer care strategy
Moderator: Janet Song, SVP, Member Services, Dollar Shave Club

Table 5: Engaging non-customer facing employees with your CX strategy
Moderator: Claudia Vale, Customer Experience Manager, CCXP, John Deere L. America

Table 6: Customer experience programs: what’s working?
Moderator: Karen Kallet, Chief Digital Officer, SVP, Marketing BofI Federal Bank

Table 7: Establishing an enterprise-wide customer experience steering committee
Moderator: Rob Scruggs, Former Director, Customer Experience, E*TRADE

Table 8: Social media for CX: lessons learned
Moderator: Alessa Martin, Director of Marketing, Tacori

Table 9: Topic Pending

Moderator: Kathleen Jezierski, President & COO, COPC

Table 10: Transforming customer engagement to grow revenue

Moderator: David Caldeira, SVP, Product & Solution Marketing, Kofax from Lexmark

Table 11: Approaches and techniques for customer journey mapping

Moderators: Anne Cramer, Customer Success Manager, SuiteCX, Valerie Peck, CEO, SuiteCX

Table 12: How language technology drives customer satisfaction up and call volume down
David Hetland, Sales, Systran Group, Craig Stern, Marketing, Systran Group